Verity Wealth Management
Verity Wealth Management LLP are Independent Financial Advisors (IFA’s) who have been providing, with integrity, North East communities with professional financial advice and retirement planning since 2009. Chartered Financial Planner Stephanie Pickering takes great pride in both her clientele and growing business team and set up Verity Wealth Management to work more closely and personally with people who need to benefit from her speciality knowledge and passion. In the year of 2019 Stephanie enthusiastically became a Fellow of the Personal Finance Society.
What we did
Website Development
SEO
Objectives
It was clear that Verity Wealth Management needed a bolder website, one that left users and visitors in no mind about the professionalism and value of personal service from Stephanie and the team. We were asked to;
Build a responsive and modern website with calls to actions and visitor engagement, user-friendly navigation and content layout that enhanced customer experience and trust.
To improve on page SEO performance and establish sound SEO foundations for customer experience and site validity.
Approach
Following the discovery phase of client interviews, market and competitive analysis and technical audits we presented some sketches and tone ideas, embracing colour schemes and font pairings.
A significant focus was given to the part of what actually makes the site, its architecture and we simplified the main navigation, and home page scrolling sections with a focus on users’ experiences who could now access what they need quickly.
Wireframes facilitated our designers to layout the sites inline with the suggested tone and position agreed on, but maintaining load speed and user experience goals at all points of the design and build.
Outcome
Since the launch of the new site, the feedback has been very positive, visitors love the ease they can connect with Stephanie and the team, and the information they can glean while exploring.
The colour hints at professionalism, and with strong North East themed photography and good detail of who the team are, ensures the site depicts the credentials, professionalism and community pride in Verity Wealth Management.
