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Moor Floors

Supplier of Quality Carpets and Flooring in the Dorset area

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Client

Moor Floors are a family run business specialising in selling and laying carpet, hardwood, laminate, vinyl and engineered flooring in the south of England. With an owner who himself has been in the trade for over 50 years there are few independent flooring specialists that can rival the wealth of knowledge and experience Moor Floors possess. Their experience combined with the wide range of domestic, commercial and industrial flooring options mean they are a well-known and well-respected supplier in Bournemouth and surrounding area.

Client

Moor Floors

Scope

Website Development
Search Engine Optimisation

Objectives

A new responsive website based on WordPress CMS. and modern website with calls to actions and visitor engagement, user-friendly navigation and page layout for improved customer experience and access.

To improve on page SEO performance and establish sound SEO foundations for customer experience and site validity.

Plan and implement a strategic SEO campaign and site maintenance program.

Approach

After compiling all of the data from client interviews and technical audits our team analysed everything that was going to be required to make the site suit the objectives. We created a new and more efficient site map that simplified access to the valuable information visitors were looking for. In parallel our content team were looking at what content would be required to suit the new layout and architecture. Content and calls to action were critical to the site’s success.

After approving a sitemap and content plan with our client, we established a wireframe and prioritised content locations for a smoother customer experience.

Outcome

By employing WordPress CMS, our creative and development team were able to create an elegant design that focused on the clients greatest need, a mobile-friendly website that encouraged new leads and enquiries. The Search Engine Optimised new website is well organised, easy to read, and prompts users to continue the buying journey.

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