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Batchelor

Leading Air Conditioning & Refrigeration Company in Buckinghamshire, UK

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Client

If you are looking for Air conditioning and refrigeration specialists in Milton Keynes, or the surrounding Buckinghamshire County, Batchelor’s highly trained engineers have developed a fine reputation for quality, reliability and versatility. As well as providing specialist Air Conditioning solutions provider to industrial, commercial and domestic clients since 1991, Batchelor also provide high-quality solutions in Refrigeration, Air Source Heat Pumps, Ventilation Systems and Air Disinfection.

Launch Website

Client

Batchelor

Scope

Website Development
SEO

Objectives

When Wayne Tica purchased Batchelor Air Conditioning and Refrigeration in Milton Keynes, it came with a legacy website and a long-standing SEO subscription with a national provider. Unfortunately, an incomplete, out-of-date templated website with terrible ranking scores resulted in no new enquiries for months on end. The site could not be found on Google search for key search terms, such as “Air Conditioning Milton Keynes”, HVAC Milton Keynes” or “Air Con Milton Keynes”, certainly not being found by anyone not prepared to go beyond five pages of Google’s search results. Moreover, the monthly and yearly subscription fees were significant payments and despite Wayne’s best efforts, regular communication with different account managers to resolve the issues were not yielding results.

Well-known business owners, respected as experts in their field with over 30 years of reliable service was being let down by out-of-date web practices and poor website management. So, our brief was simple;

Design a modern, responsive, editable website that works.

Improve page and search rankings.

Generate real and relevant enquiries through the website.

Approach

While the client wanted to retain the logo and colour scheme due to recognised van livery, building signage and paperwork branding, it was clear everything else online was starting from scratch.

We commenced by defining Batchelors purpose and their position, focussing on where they were and where we needed to be positioning them. Through their value proposition, along with their history and regular clientele, we understood the ideal client base. Using this we established a site architecture and design layout that would suit the expected visitor journey requirements.

Outcome

“Site looks great… I’ve just done a quick check on the search term “air conditioning Milton Keynes”, where we’ve gone from page unknown (at least page 17 last time I tried and gave up), to mid-way down page TWO!! Not bad for just a couple of weeks of the new website being alive.” Wayne Tica – November 2020.

A descriptive purposeful website which is easy to navigate and encourages visitors to move through the sales journey using any of the numerous call to actions in the site, or continue to explore deeper gathering knowledge and trust.

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