Web Design Scotland
Who is Brandwell?
In days of yore, your website was just an extension of your overall brand identity. Today, it’s everything. Users won’t walk into your brick-and-mortar location until they’ve passed through the door of your website, so web design in Scotland has never been more important. It takes 0.05 seconds to form a first impression, and in most circumstances, it’s your digital existence that accounts for those initial moments. That’s where Brandwell steps in. We might speak a lot about our web development and search engine marketing, but we’re really in the business of branding. We create exceptional online experiences one design feature and UX strategy at a time. We attack the problem of digital PR from four angles, through:
- Brand development, including both marketing and advertising
- Web development
- Search engine optimisation
- Social media management
Your users can only get a three-dimensional impression of your business if they can see all four angles. We’ll take a closer look at what we do in a moment, but first, who are we?
Brandwell is a little different from most marketing agencies because we take a holistic approach to brand development. We don’t pray to the gods of Google alone, because nor does your brand. We certainly give search engine optimisation and social media management their due, but we place as much emphasis on good, old-fashioned marketing. We use an evidence-based approach that’s measurable and up-to-date. Our scope covers both creative and strategic disciplines because neither of those pursuits can achieve much on their own. Remember when marketing catchphrases were memorable? We do, too, and we’re bringing great branding back into fashion through our spectacular creative team.
Web Development the Brandwell Way
Our development team is always on the cusp of emerging technologies. A great site must attract digital feet, but it also needs to retain them through exceptional functionality. We handle every aspect of that, from e-commerce design to content management systems. We build responsive sites that interface with the latest browsers and devices. Our bespoke creations have a reputation for being stylish, relevant and, above all, usable. That’s why so many great businesses count on us.
We’ve developed and designed for some of the hottest brands in the world. Husshpod’s developer, Power Saving Solutions, counts on us for their branding. Verity Wealth Management relies on our search engine optimisation skills, as does Verif-i. When you want a great meal, you go to a Michelin star restaurant, and when you want a great campaign, you come to Brandwell. We’re changing web design in Scotland and all over Europe by simply being great at what we do.
But What About Those Websites?
We can philosophise about branding all day, and none of our ideas will get to the nuts and bolts of SEO and web design in Scotland. While your brand identity underlines all we do, we still need to put plenty of other skills to work — skills like intelligent interface design and eCommerce. To make sure we bring the best skills to your campaign, we’ve hired team leaders who excel within their niches. Ali Puglianini takes care of our advertising, while Neil Judges is the thrust of our creative pursuits. Fran Timpson is our social guru, and Akshay Tikoo looks after our development. We even have a photography and film specialist in Josh Pyman.
Web design in Scotland has come a long way in recent years. As search engines become adept at detecting and ranking valuable content, marketing returns to its foundation. Black hat SEO tactics have finally been relegated to the past, so quality goes a long way towards achieving a strong online presence.
We talk a lot about storytelling here at Brandwell. We think your brand’s story is the most powerful thing you have to bring to your marketing campaign. Seth Godin once said, “Great stories make a promise. They promise fun, safety, or a shortcut. The promise needs to be bold and audacious.” We’ll slip under the skin of your business until we find the bold and audacious in you.