Joyfully shared insights, news and best practices in design, development and marketing.
The Top 5 PPC Platforms To Add To Your Digital Marketing Strategy In 2022
Whether you are a new business looking to reach and interact with your first customers, or an established company interested in reaching more, PPC advertising is most likely going to be a core element of your digital marketing strategy in 2022. However, with so many...
Where Calls to Action fit in your web layouts
How to Amplify Your Profits with Calls to Action Your calls to action (CTA) are the superpowers that make marketing magic happen. If you add them to your Facebook posts, your click-through rate will rise by 285%. You can push that number up to 371% if you use them in...
Why Content Marketing is the Only Marketing Left
Website Content, what is it and why does it matter? “Content is king.” Bill Gates uttered those three little words all the way back in 1996, and they’ve ruled the marketing industry ever since. Seth Godin took the premise to new extremes when he said, “Content...
Five Common Errors in Web Design
In times of simple homepage construction kits and powerful content management systems, even internet laymen have the possibility to create a great looking website within minutes. But the almost unlimited functions of these tools often lead to mistakes in the design of...
Rebranding – What is behind the marketing strategy
The term “rebranding” covers all steps that serve to create a new image for an already established product or company. But what needs to be considered? The aim of rebranding is to influence a customer’s perception of a product, a service or the company as a whole. The...
Digital Marketing Trends
Let the trendsetters of today inspire your 2020 campaigns. These 8 brands already rely on tomorrow’s digital marketing trends and create exciting, creative and above all appealing campaigns. 1. Use TikTok like the NFL Social media users are increasingly looking...
OMR Festival
An event that an entire industry is talking about: On May 12 and 13, the OMR Festival, the current cult festival of the media industry, will take place again this year in Hamburg. We have compiled a small overview of what can be expected from the OMR festival 2020...