Five Common Errors in Web Design

Website Development

In times of simple homepage construction kits and powerful content management systems, even internet laymen have the possibility to create a great looking website within minutes. But the almost unlimited functions of these tools often lead to mistakes in the design of a website. To save you from this, we would like to introduce the five most common web design mistakes below.


1. A non-uniform design

A very important aspect of the design of a website is its consistency. A website should be as if from a single source, which means that the user should not have to get used to a new design on every page of the website. The more uniform the individual pages of the website look, the easier it is for users to find their way around and the more time they will spend dealing with the contents of the site. If users are constantly confronted with new colours, fonts, logos and images, they will quickly become confused and lose interest in the website. is a perfect example of non-uniform design

2. A confusing navigation

Nothing is more annoying than not being able to find the information or products you are looking for quickly enough when visiting a website. The navigation of a website should therefore be well thought out. Against the background that websites often have dozens of sub-areas with thousands of sub-pages, there is a high risk that the navigation will become confusing in the end. Many websites confuse their users with a multitude of menus and submenus. When designing your website, therefore, it is better to invest a few minutes more in designing an intelligent and clear navigation system that leads users quickly and easily to the desired pages.

Complex navigation structures only serve to complicate things for the end user

3. A cluttered homepage

If users don’t land on one of the subpages of your website via a search engine, they will usually see the home page as the first page. With this in mind, you should also pay most attention to the design of the home page. The most common mistake that will start with the design of the homepage is to overload it with information. Most companies or people have a lot to sell and say and therefore often give in to the temptation to put as much as possible on the homepage. This is almost always the wrong way, because it inevitably leads to an overloaded and therefore confusing page. Especially with the homepage the principle “less is more” applies. Limit yourself to the most important information on the homepage. The customer or reader should be able to grasp within seconds what he/she expects on your website. Studies have shown that users decide within an extremely short period of time whether they want to stay on a website or not. If you do not manage to catch the user’s attention within this time, he/she will inevitably be lost.

There doesn’t come much more cluttered than

4. Extravagant fonts

The selection of fonts on the Internet has become unmanageable. To differentiate themselves from other offers on the net, many website operators succumb to the fallacy of using the most extravagant fonts possible. This may well be an interesting part of a corporate identity. However, the principle usually applies that the more unusual a font is, the less legible it is. With regard to typography, you should therefore always follow the rule “legibility before aesthetics”. Even the most beautiful font will be useless in the long run if it is difficult to read. Above all, you should test the fonts you use on different screen sizes and resolutions. Often a font that looks good and legible on a large desktop screen is hardly recognizable on a small smartphone display.

Ling has made sure to make use of a large number of fonts and font effects (not recommended)

5. No Responsive Design

The share of mobile traffic is now well over 50 percent for most websites. In this respect, it is absolutely essential that a website is also optimized for display on mobile devices. With the so-called Responsive Design, which is automatically used in most content management systems and homepage construction kits, the design of the website is automatically adapted to the screen size of the end device. Therefore, when creating or changing a website, always check how it will look on a mobile device.

Good luck creating your website!

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