You’ve built your glittering new site. You’ve put your snappy marketing strategy in place. You’ve even set up your eCommerce store, but now is not the time to start making weekend plans. All the components you’ve put together so carefully can tumble out of place without a website maintenance plan. Web pages become stale, and rank is easily lost in a haze of new news and algorithm changes. Hackers hack and conversion rates convert into ailing statistics. Like a beautifully-cut hedge, your website grows out of shape with the passage of time. Repairing and rewriting are expensive, and that’s saying nothing of the profits you lose from an unmaintained marketing campaign. Brandwell Agency shares your passion for your brand, so you can count on us to keep your digital assets in sparklingly good condition. Our robust maintenance services include:
- Checking the technical side of your hosting maintenance.
- Keeping your content delivery networks at their peak through distributed hosting servers. This way, you’ll have rapid page load times from foreign buyers.
- Keeping a beady eye on your WordPress plugins and installation so that your site runs as smoothly as it did the first day it went live
- Maintaining your eCommerce site, updating and adding to your plugins
- Running security scans for malware, comment spam, and hacks
The Risks of an Unmaintained Site
If your website generates $200,000 in daily profits, unplanned peak hour downtime will cost you $50,000 in profit loss an hour. That’s a $12,000 in 15 minutes. Website maintenance allows you to schedule downtime for your quiet hours. Not all sites generate direct revenue through eCommerce, but they do provide key data on your business that buyers rely on to support you.
Downtime can also damage your rank directly. One short hour is unlikely to wreak havoc, but a seven-hour displacement can cause long periods of high bounce rates. Google may penalise you permanently for regular downtime, so it’s important that we detect sluggish pages and glitches as they happen.
Watching the Symptoms
A good diagnostician can make an accurate diagnosis based on symptoms alone, and, like your body, your site sends out signs of sickness. Brandwell’s website maintenance plan is thorough enough to pick up those signs as they happen, but prevention is better than cure. We have a consistent, regular maintenance schedule that keeps your site healthy and growing. Without a comprehensive plan, it’s easy to cut corners and miss key tasks, so regular monitoring is critical to your profits.
We’ll check installs, do updates, and update your plugins at regular intervals. Spam is every bit as harmful as malware, so we’ll remove it from your comment sections and check for broken links that damage your SEO score. We’ll dive into the design and structure of your site, digging below the surface into your hosting server performance. Technology rarely stands still. It’s constantly developing new innovations, so our maintenance schedule will also look into whether emerging technology will serve you better. We offer two maintenance packages: a standard monthly plan and a more comprehensive service that includes eCommerce site maintenance and covers businesses with a larger web space. Both options will set up restore points so that serious errors can be fixed in a jiff. We’ll also back your data up at multiple locations.
Downtime is the Godzilla of the internet, causing untold chaos with the sweep of a tail. Website maintenance mitigates risk, reducing both opportunity and productivity costs. We’re just the company to have at your side when you’re facing digital destruction.