Fifty-three percent of global web traffic comes from mobile devices, but the tech industry’s constant evolution has made mobile-first web design woefully inadequate. The modern website must be elastic enough to stretch to any screen and page orientation without losing its functionality or stylistic flair. That elasticity is more important than you think. Almost 60% of internet users say they wouldn’t recommend a business with a poorly-designed mobile site. Responsive web design is a direct profit driver, even if your traditional site leads to no loss of functionality. It:
- Preserves the functionality of your interface and eCommerce site across all devices.
- Is fluid enough to maintain its layout no matter which browser, orientation, or device you use.
- Holds onto its screen resolution on the smallest and biggest pages on the market.
- Communicates a powerful brand identity on any screen.
Instead of providing one website design for mobile and another for desktop, responsive web design offers wide cross-compatibility — so wide, in fact, that it will remain relevant five years or more into the future no matter which new devices the tech industry manages to churn out. In that sense, it can stretch to the biggest screen but fit your pocket better because even the most earth-shattering device release won’t require a redesign.
How it Works
Responsive web design lets your device decide how a site is presented through scaling and user behaviour, using flexible grids and layouts to stretch and shrink your pages. Think of it as the lycra of the web design industry—it fits any shape. Mobile technologies are progressing on a sharp exponential curve, and the only way to ride it to the top is with the adaptivity of responsive websites.
The power of your site’s responsiveness relies on a solid design process. We follow a tight sequence that meets the technical challenges of this discipline, understanding that mobile users don’t always want the same design elements as desktop viewers. We go beyond aesthetics, fighting page bloat and sluggish loading speeds while presenting content uniquely across all devices. We also acknowledge that the first design isn’t always the best design, so we run comprehensive tests, developing your site iteratively until it reaches perfection.
Responsive versus Mobile First Design
Responsive sites begin on desktop’s maximum resolution, scaling down for smaller devices. In contrast, mobile-first design tries to minimize modifications while adjusting layouts. The variance might seem too slight to matter, but it can mean the difference between resounding success and crushing bounce rates.
Content needs tend to grow with the size of the device, so we start our designs with the most important part of your site: its content, which should change fluidly beyond static wireframes. Then we nip and tuck your HTML. Most design companies handle it the other way around, and there’s a reason we don’t: because content should always lead.
The tenet, “form follows function” applies as much to your website as it does to industrial design. We use intelligent queries so that your website adjusts its scripting abilities, image sizes, and resolution automatically. We make sure devices don’t cause your most important online asset to block user access to your pages. You might think you’re getting responsive design, but what you’re really receiving is an innovation-proof site that will serve you many years into the future, no matter which inventions roll onto the market in the coming years.
It takes users only 0.05 seconds to form an opinion about a website. Count on us to make sure those seconds are turbocharged enough to matter.